2024/09/21 10:00:00
family safety day

Family Safety Day Tickets

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Mark your calendars and get ready for a day of adventure, learning, and excitement at this year’s Family Safety Day “Hangin’ with Heroes” Event on Saturday, September 21st from 10am-1pm. We are thrilled to announce that Family Safety Day “Hangin’ with Heroes” will be hosted at Mission Valley Shopping Center, right outside the all-new Novo Brazil Brewpub, an internationally acclaimed and award-winning California brewery. 

We’re rolling out the red carpet for the real-life heroes who work tirelessly to keep us safe every single day. But that’s not all – brace yourselves for an incredible surprise appearance by your favorite big-screen superheroes! It’s a day you won’t want to miss.

At the heart of the Family Safety Day Event is a simple yet powerful goal: to equip local San Diego families with vital safety information, while ensuring everyone has a blast.

Our mission is to make this event a one-stop hub for essential safety insights and resources that cover everything from CPR techniques to staying safe in the digital world.

  • 🏊‍♀️ Dive into Safety: Water safety, CPR Demos, Childproofing, and More!
  • 🦎 Get Up Close with Reptiles: Ecovivarium’s Mobile Reptile Zoo and Rattlesnake Safety Tips
  • 🔥 Learn Fire Safety: Be Prepared for Any Situation
  • 🌐 Navigating the Digital World: Cyberbullying, Child Abductions, and More

But the excitement doesn’t stop there! We’ve got a lineup of amazing activities that you and your family will love:

🔍 Superheroes in Training Scavenger Hunt: Watch your little ones embark on an adventure-filled scavenger hunt, where they’ll interact with “real-life” superheroes stationed throughout the event. It’s an immersive experience that will teach them invaluable safety lessons while sparking their curiosity and imagination.

🎉 Kids Superhero Costume Contest: Calling all young caped crusaders and masked marvels! The Superhero Costume Contest is your chance to shine. Come dressed as your favorite superhero and add an extra layer of excitement to the day. Who knows, there might even be some real superheroes around to join in the fun and the chance to win fun prizes!!

So, save the date, gather your family and friends, and get ready for an unforgettable day of safety, learning, and superhero-inspired fun. We can’t wait to see you on September 21st at the Family Safety Day Event – because safety and fun should go hand in hand!

A special thanks to our presenting sponsor Children’s Primary Care Medical Group (CPCMG). Find the best primary pediatric healthcare close to home with the region’s only health network focused solely on children, their health and well-being!

Partner with Us!

We are currently accepting vendor applications for local businesses and community partners who want to share vital safety information to hundreds of San Diego families!

CLICK HERE to see a sponsorship deck on the opportunities available. Click the button below and complete the form and someone from our sales team will reach out or you can email Niki@sandiegomoms.com/.

Where is this event going to be held?

Mission Valley Shopping Center, right outside the all-new Novo Brazil Brewpub, an internationally acclaimed and award-winning California brewery. 

Location Address: 1640 Camino Del Rio N suite 341, San Diego, CA 92108

When is this event?

This event will be on Saturday, September 21st from 10am-1pm. Throughout the day, we will have various activities scheduled to keep you entertained and educated!

Super Early Bird tickets are available now through August 1st. (Limited QTY Available)

Super Early Bird GA Family Tickets:

  • GA Family of 4: $15
  • GA Family of 2: $10
  • Add on additional sibling/adult $3 to GA ticket: (Max 2)

Super Early Bird VIP Family Tickets:

  • VIP Family of 4: $30
  • VIP Family of 2: $20
  • Add on additional sibling/adult to VIP ticket: $5 (Max 2)

Early Bird Tickets are available from August 2nd – September 2nd. (Limited QTY Available)

  • GA Ticket prices will increase by $5
  • VIP Ticket prices will increase by $10

Standard Tickets are available from September 3rd – September 18th. (Limited QTY Available)

  • GA Ticket prices will increase by $5
  • VIP Ticket prices will increase by $10

Last-Minute Tickets are available September 19th – 21st if available (online only) 

  • Pricing TBA

Check out last year’s Family Safety Day Recap Post for a glimpse of all the incredible businesses, community vendors and experiences we had lined up. 

Presenting Sponsor


Children’s Primary Care Medical Group will be providing each family ONE National Child I.D. Program Inkless Fingerprint I.D. Kit at their booth (while supplies last).

Children’s Primary Care Medical Group (CPCMG). Find the best primary pediatric healthcare close to home with the region’s only health network focused solely on children, their health and well-being!
CPCMG services include annual well visits, newborn and teen healthcare as well as camp and sports physicals. Parents-to-be can schedule complimentary prenatal visit to find the best CPCMG pediatrician for their family. Our pediatricians can answer any and all questions, including those related to weight management and nutrition, behavior issues, developmental milestones, sleeping tips and more.
Visit https://www.cpcmg.net for more information!

Venue Sponsor

family safety day venue novo brewing

Mission Valley
1640 Camino Del Rio N suite 341,
San Diego, CA 92108

Mission Valley is a 1.1-million-square-foot open-air retail center located on over 41 acres in the popular Mission Valley area of San Diego. Located at the convergence of four major freeways in the geographical center of San Diego County amidst the densest three miles of retail real estate south of L.A., the center’s trade area incorporates affluent bedroom communities, a high daytime business population, major college campuses (USD & SDSU) and tourism accommodation at the adjacent “Hotel Circle” district. Mission Valley is home to some of the top-performing retail locations in the country for retailers, including Target, AMC, Nordstrom Rack, and Tender Greens.

We will host the event right outside the all-new Novo Brazil Brewpub, an internationally acclaimed and award-winning California brewery. 

Please note that the partners listed below are our partners from 2023, and we will update this post very soon!

Photography & Videography

Event Photography & Videography


Photographer, director, and videographer based in San Diego, CA. Growing up, he always knew that he had an eye for photography that became a desire for perfecting the art of filmmaking and content creation. Growing up in the face of adversity has influenced his grungy, gritty, and dark style; He also focus on a clean minimalistic look that is pleasing to the eye.


Event Photography & Videography


Dive into a world where precision meets passion. At iFlyCameras, every project is a canvas, and our drones are the brushes. With a rich tapestry of experience spanning over a decade, we’ve mastered the art of capturing moments that matter. Whether it’s a grand event or an intimate occasion, our commitment is unwavering: to deliver visuals that not only meet but exceed your expectations. Choose iFlyCameras, and let’s craft memories that stand the test of time.


Platinum & Area Sponsors

mom with child on floor playing

Kids Care Finder {Kids Zone Presenting Sponsor}

Kids Care Finder is truly the simple solution to all your childcare needs. We connect families with all types of childcare providers, and child related programs and activities.
They will have over twenty different categories by the end of 2023, and finding and messaging providers is FREE for families!
dentist high fiving young boy

Coastal Kids Dentistry and Orthodontics {Oral Health & Safety}

Coastal Kids has been providing high-quality pediatric and orthodontic dental care in the San Diego Community for over 20 years. Our specialty-trained, board-certified dentists and orthodontists, along with our highly trained staff, will work with every family on an individual level. Locations: Carmel Valley, San Diego, Santee, South Bay, & Eastlake.

two hands and baby feet

Joy of Life Surrogacy

We are a community of people dedicated to helping families grow. We walk hand in hand with mothers willing to help others fulfill their dreams of becoming parents. We are the heart behind the heartbeat.

Gold Sponsors

kids with reptiles

EcoVivarium {Rattlesnake & Reptile Safety Information}

We are thrilled to have EcoVivarium onsite with their Mobile Zoo featuring 16 to 21 live reptiles and arthropods, offering free hands-on encounters with the Animal Ambassadors throughout the day. They will also be sharing Rattlesnake safety information for families. EcoVivarium is a nonprofit Living Museum located in Escondido. They feature live reptiles, amphibians, and arthropods. In addition to museum tours, they offer Birthday Parties, Private & Corporate Entertainment Events, Educational Programs, and more.

boy on computer

Hands-on Technology Education {Online Safety}

Hands-on Technology Education will be on site showcasing some of the tech-inspired fun your kiddos can experience at one of their programs. They will also be sharing tips for parents to keep their kids safe when they are online. Hands-On Technology is a company committed to empowering youth through mobile technology and the practical application of Computer Science.

mom son and dog

Hsiao Law {Kids Protection Plan®)

Your Kids Protection Plan® is a set of instructions, legal documents and an emergency wallet card – all of which you need to have if you have kids at home who count on you for their well-being and care. If you are in an accident, your Kids Protection Plan® will make sure your children are never taken into the custody of Child Protective Services, strangers or the care of anyone you would not want simply because the authorities don’t have clear instructions from you.

British Swim School of San Diego {Water Safety}

British Swim School of San Diego is the perfect place for swimmers of all ages and experience levels, with a variety of programs for children ages 3 months to adults.

They have been teaching water survival skills for over 40 years, offering a three-part curriculum that teaches the skills needed for water acclimation, water survival, and stroke development. Swimmers progress from learning how to be safe in the water to mastering swimming strokes.

zumi vet van and vet

ZumiVet.com {Pet Safety & Health}

Quality pet care in the comfort of your home. ZumiVet’s mission is simple—to deliver the finest veterinary care to cats and dogs in the comfort of their homes and to partner with their pet parents to optimize wellness. Why Go Mobile? Almost anything routinely done in the veterinary clinic exam room can be accomplished during a home visit. With us, you’re removing the stress of car rides, long waits in the exam room, and other animal encounters. In-home visits can also be more convenient for busy human parents!

Save A Life / ResQ Disc {Water Safety}

ResQ Disc is the safest, most effective water (and ice) rescue device available. Used professionally by first responders, law enforcement, fire, police, swift water teams, border patrol and other agencies, the ResQ Disc is now available for individuals and families (boaters, kayakers, jetskiiers, sailors, etc.) that enjoy spending time on or around natural waters from beaches and lakes to ponds, lakes, creeks, rivers and lagoons. Every person that works or plays on or near water should be equipped with the life-saving ResQ Disc. Because if you can throw a frisbee, you can save a life (and NOT endanger your own)! See features/benefits, videos and live rescue footage online!

Future Generations {Nervous System Health and Safety Tips}

At Future Generations we are empowering families with real answers, meaningful health solutions and a powerfully aligned community. We guide you to achieve optimal health by providing exceptional chiropractic care and empowering health education during pregnancy, birth, babies and beyond. We help inspire a greater vision for what’s possible for you and your future generations.

so cal allergy

Food Allergy Institute {Food & Allergy Safety}

The Food Allergy Institute is the leading treatment for food allergies. We treat children of all ages with a clear goal, food freedom. Learn how to recognize the signs of anaphylaxis and what to do.

Government & Non-Profits

Operation Underground Railroad (O.U.R.) 
{Child Trafficking Information, Prevention, Resources and Awareness}

We are excited to announce that Operation Underground Railroad (O.U.R.) will be on-site during the event. This organization was founded in 2013 by Tim Ballard, a former Special Agent for the U.S. Department of Homeland Security. They operate with 3 strategies to combat child sex trafficking and sexual exploitation: International Operations, Domestic Law Enforcement Relations, and Aftercare for the survivors. They will be on-site with critical safety information supplied by a team of O.U.R. representatives (English and Spanish Speaking).

 This will be an eye-opening experience where you’ll learn the signs of human-trafficking, take home actionable prevention tips for community and on-line safety, learn what O.U.R. does, and how you can “Join in the Fight”.

The internet is the top recruiting location for all forms of human trafficking. (Human Trafficking Trends in 2020, Polaris Project). Please watch the trailer for “It’s Happening Right Here“. It is a documentary that unveils the truth that sex trafficking can happen in every community in the U.S. Awareness about online grooming, sextortion, and trafficking, along with preventative tools, are examined through interviews with law enforcement, technology experts, and survivors. Despite the darkness of this crime, hope can be found in the organization fighting to end trafficking and those sharing their experiences to protect others. This documentary is available to rent or buy and EVERY PARENT and CHILD (middle school and above) should watch this film.

If you haven’t had the opportunity to see the Sound of Freedom yet, (which if you haven’t, San Diego Moms Owner, Niki Jones, shares why every parent should see this movie HERE). It is a trailblazing film that narrates the real-life story of the founding of Operation Underground Railroad, portraying Tim Ballard’s remarkable path of committing himself to the crucial cause of liberating children from the clutches of sex trafficking and child exploitation across the globe. www.ourrescue.org

BIG NEWS: Chewie, O.U.R. ESD Detection K9 in Riverside County is Set to Stop by Family Safety Day!

The role of Electric Storage Detection (ESD) K9s in protecting children against online predators cannot be overemphasized, as they provide invaluable assistance in detecting and preventing crimes against children.

According to the FBI, an estimated 750,000 child predators are online at any given time, with easy access to children through the internet. As parents, it is essential to realize the vulnerability of our children in this digital age and take necessary precautions to protect them.

The ESD K9 Detection Program is one of the many ways that Operation Underground Railroad supports domestic law enforcement and their ability to prevent and prosecute crimes against children.

Meet Chewie! ⤴️

Chewie became a vital part of the Riverside team through Operation Underground Railroad’s ESD Detection K9 Program. He and his handler, Joel Pabelico, will be making a special appearance at the Family Safety Day on 9/30, where they will demonstrate the remarkable work they do as an ESD K9 team.

San Diego is among the top 13 human trafficking hotspots in the country, with an estimated $810 million contribution annually to the city’s underground economy.

Surprisingly, San Diego only has one ESD K9 to combat online predators, making it more vulnerable to these predators.

Which is WHY San Diego Moms has launched a fundraiser to raise $21,000, which will cover the costs of placing an ESD Detection K9 in San Diego.

This includes all expenses such as K9 training, a monthly stipend for food, vet care, and Jordan Detections. Jordan Detection K9 partners Operation Underground Railroad and part of that project includes providing funds to train ESD K9s at no cost to the agency.



Reserve a 10-Minute One-on-One Meeting with Attorney Amy Hsiao to discuss your Kids Protection Plan® at the Event!

Everyone in attendance will receive a link to complete their Kids Protection Plan® after the event, but if you want to have 10 minute meeting with Attorney Amy Hsiao to ask questions about your specific situation, in a one-on-one setting there will be a limited number of reservations available to do so. Your Kids Protection Plan® is a set of instructions, legal documents and an emergency wallet card – all of which you need to have if you have kids at home who count on you for their well-being and care.

Car Seat Safety Checks

We are SO excited to share that at the event you can have your car seat professionally checked by a nationally certified Child Passenger Safety Technician (CPST) from Safe Kids San Diego for FREE.

In the coming weeks you will be able to reserve your car seat check online soon. Day of appointments will be taken on a first come first serve basis, but online reservations are highly recommended. 

Hard Facts about Safety in Cars

  • Road injuries are the leading cause of preventable deaths and injuries to children in the United States.
  • Correctly used child safety seats can reduce the risk of death by as much as 71 percent.
  • More than half of car seats are not used or installed correctly.

Ultimate Car Seat Safety Guide

CHP carseat install

California Highway Patrol {Car Seat Safety}

Buckling up is the single most effective thing you can do to protect yourself and your passengers in a crash.  It is extremely important to make sure all children riding in your car be properly secured before every trip.

Thousands of children are injured or killed every year because their child passenger safety seats are not installed properly. Remember, most collisions occur within a mile of the home – so buckle your child in a safety seat for every trip, no matter how short. If you’re not confident of how to properly secure your child in a safety seat, contact your local CHP Area Office, and ask to speak with a child passenger safety technician. Click on this link to locate a local Area Office anywhere in California.


San Diego Fire Department {Fire Safety}

San Diego Fire Department Firefighters will be on site with a Fire Engine, rescue equipment, and other tools they use in an emergency will be demonstrated first-hand!

The SDFD provides fire protection and emergency medical services to the city of San Diego, California. The San Diego Fire-Rescue Department is the second-largest municipal fire department in the state of California, after Los Angeles and responds to nearly 130,000 calls per year.

Thank you for supporting our community!


Federal Bureau of Investigation {FBI}

The FBI’s investigative programs include counterterrorism, counterintelligence, cyber, public corruption, civil rights, transnational organized crime, white collar crime, violent crime, and weapons of mass destruction. They have created two great resources for families. (1) The Child ID app—the first mobile application created by the FBI—provides a convenient place to electronically store photos and vital information about your children on your smartphone (note: no information is stored or collected by the FBI). (2) The FBI, in partnership with the DEA, created a short documentary focusing on the crisis of prescription drug and opioid abuse. The film, Chasing the Dragon: The Life of an Opiate Addict, outlines the dangerous cycle of opioid and prescription drug abuse—how the problem starts, how the addiction takes hold, and how that addiction damages one’s life and body.

Drug Enforcement Administration (DEA) San Diego Field Division {What Every Parent and Caregiver Needs to Know About Fake Pills}

Information on fentanyl, rainbow fentanyl, vaping, and other drugs we commonly see in the San Diego area will be provided. Additionally, they will provide handouts and information about the availability of naloxone (Narcan). The DEA are experts in drug law enforcement: Special Agents, Diversion Investigators, Forensic Scientists, Intelligence Research Specialists and highly trained support staff and we work together as one team to keep Americans safe from dangerous drugs and those that traffic in them.


San Diego Police Department 

The San Diego Police Department strives to advance the highest levels of public safety, trust, and professionalism by strengthening community partnership through fair and impartial policing while fostering employee enrichment and growth to ensure we remain America’s Finest police department.

Their mission is to maintain public safety by providing the highest quality police services to all of our communities.

mom buckling car seat

Safe Kids San Diego
{Car Seat Safety}

Safe Kids San Diego is led by Rady Children’s Hospital  and Health Center, which provides dedicated and caring staff, operation support and other resources to assist in achieving our common goal: keeping your kids safe. Based on the needs of the community, this coalition implements evidence-based programs, such as car-seat checkups, safety workshops and sports clinics, that help parents and caregivers prevent childhood injuries.

 San Diego Sheriff’s Department {Recruiting}

The department’s long-term strategy is anchored in professionalism, adapting to change, building partnerships, innovating solutions, and providing the highest level of public safety services. We achieve success by clearly articulating priorities and strategies to guide our decision-making and resource allocations with a vision for the future. We are hiring for sworn and nonsworn positions. We also have volunteer positions as well, ask us how to join!

lifeguard vehicle on beach

San Diego Lifeguard Services {Beach & Water Safety}

Observe, Prevent, Rescue

San Diego Life Guard Services is a division of San Diego Fire-Rescue Department and their mission is to provide the highest quality safety services in the coastal and aquatic environment for the public through rescue, education, outreach, medical aid, beach management, enforcement and prevention. At the event you will be able to meet and learn critical water safety tips from San Diego Life Guard Services Team PLUS check out their emergency response vehicle!

They are recognized and respected as a model organization having the confidence of the public. They support and care for one another while providing the highest quality service possible. They are innovative and responsive to the needs of those we serve.


Animal Pad {Dog Care & Safety}

The Animal Pad (TAP) is a non-profit, all breed dog rescue that focuses on saving dogs from high kill shelters and the streets of Mexico. We teach the importance of dog care and safety through our K-12 curriculum. We offer camps, field trips, and on-site or virtual assemblies and workshops.

Whether it’s school presentations or supporting San Diego’s unhoused pets and their owners, we strive to improve the lives of both humans and their beloved pets. *The Animal Pad will be accepting monetary and supply donations onsite (new or gently used dog or cat supplies, and supplies for San Diego’s unsheltered pet owners)*

anvil of hope

Anvil of Hope

Anvil of Hope is one of our designated event non-profit partners for the year. Anvil of Hope is the non-profit brainchild of AleSmith Brewing Company’s owners, Peter and Vicky Zien, who are deeply committed to strengthening our community.  The Anvil of Hope vision is to break the cycle of poverty to ensure that EVERYONE has the opportunity to thrive and prosper.  We provide mentoring/training/youth enrichment programs to at-risk school children with the goal of keeping them safely engaged in school while developing a desire to pursue education/training beyond high school.

Anvil of Hope will be accepting Hygiene Kit donations at the event and to thank you for your donation you will receive Extra Raffle tickets for donating! Stay tuned for more information. 

Joshua Collingsworth Memorial Foundation & Josh the Otter

The mission of the Joshua Collingsworth Memorial Foundation is to educate children and adults worldwide about water safety through the utilization of drowning prevention campaigns & early childhood water safety training. The organization was created in honor of Joshua William Collingsworth, born November 30, 2005, the beautiful and perfect son of Blake and Kathy Collingsworth. Joshua was taken to heaven on June 4, 2008 as a result of drowning.

Josh the Otter, the character in the children’s book written by Joshua Collingsworth will be stopping by the event for a meet and greet and song!

National Drowning Prevention Alliance {Water Safety & Drowning Prevention}

Drowning is the single leading cause of death for children 1-4. Let’s change that together!

Elevating Awareness To Educate, Advocate, Innovate, And Equip To Prevent Drownings. We believe that together we can reduce the incidence of drowning and aquatic injuries in the US and abroad. Join us to help save lives!

Foster & Adoptive Resource Family Services

Are you interested in helping foster youth in San Diego? To learn more about our Agency and ways to foster, adopt, volunteer, mentor or advocate for foster youth, please visit our website at sdcares4kids.com or call our Kidsline at 877-792-5437.

students speaking out

Students Speaking Out {Bullying, School Violence, Drugs}

At some point, most students will confront dangerous or even illegal activity at school or in the community. If you do, we want you to have several avenues for speaking out. Bullying, substance abuse, relationship violence, and gang activity thrive in environments where bystanders tolerate activities that they know are wrong. There are real and serious consequences that can result from these activities. Speaking out can make a difference in one person’s life or even your whole school.

burn institute

Burn Institute {Burn Prevention & Safety}

The mission of the Burn Institute is to educate and inspire communities to reduce burn injuries and empower those affected by burn trauma. We provide important information to help keep children, parents, adults, and seniors safe and prepared.

San Diego Crime Stoppers

San Diego County Crime Stoppers Inc. Works with all law enforcement agencies within the county of San Diego along with our media partners to publicize unsolved felony crimes with the goal of bringing in tips from the public.

Crime Stoppers is solely supported by San Diegans who envision a safer community for our families and neighbors. They depend on the support of caring individuals and companies.

Donations are used to pay for our tip line, rewards, community outreach, and school programs. Help us to support law enforcement by getting involved today! DONATE NOW.

American Red Cross Southern California Region {Urgent Response and Planning}

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

The Red Cross empowers ordinary people to perform extraordinary acts in emergency situations. We train. We mobilize. We connect donors and volunteers to those in urgent need of a helping hand. Whether it’s a wildfire or a home fire, a call for blood, or a call from a service member or military family in need, the Red Cross is there.


San Diego County District Attorney’s Office {Crime Support & Safety}

The San Diego District Attorney’s Office Victim Assistance Program provides comprehensive services for victims of crime. The goad is to meet the material, informational, and informational needs experienced by victims in order to contribute to a faster and more complete recovery from the effects of the crime.

live well bus setup

Live Well on Wheels (Live WoW)

The Live Well on Wheels (WoW) bus provides San Diego County residents access to a variety of health and community services – on the go!

Live Well San Diego is a vision for a region that is Building Better HealthLiving Safely, and Thriving. Through collective impact and the diverse resources and backbone support of the County of San Diego, the vision aligns efforts across sectors to help all 3.3 million San Diego County residents live well. To live well is to make healthy choices every day. To feel safe and secure at work, at school, at home and in your neighborhood. To have the highest possible quality of life.

your safe place

Your Safe Place – A Family Justice Center {Sex Trafficking, Child Abuse, Domestic Abuse}

Your Safe Place – A Family Justice Center provides confidential, comprehensive services to anyone who has experienced domestic violence, family violence, elder abuse, sexual assault, or sex trafficking. At Your Safe Place we provide supportive services in a judgment-free manner that empowers clients to become survivors and move forward with their lives.

Local Businesses

dream dinners

Dream Dinners – La Mesa {Kitchen Safety}

GETTING A HOME-COOKED MEAL ON THE TABLE CAN BE AS EASY AS 1, 2, 3. Dream Dinners – La Mesa takes care of all the shopping, chopping, prep, and clean up, so you have meals to enjoy at home with your family. Dream Dinners strives to grow great kids and strong relationships by allowing families more time to connect over a well-balanced meal.

kids on scooters

June Care

June Care connects families who need childcare with stay-at-home parents who can care for their kids. It offers high-quality, flexible childcare designed to fit your life by matching you with like-minded parents in your neighborhood. June Care hosts set their own schedule and hourly rates and can earn income while spending time with their kids.

BONUS: your kids get to meet new friends. It’s like childcare and a playdate, all in one! It’s free to sign up as a host or to request childcare – CLICK HERE. 

Sophie Crew Photography {Newborn Photography}

Hello San Diego moms! I specialize in safe and artistic posed newborn photography. I have been photographing San Diego’s newest tiny humans for over 14 years. Capturing those first moments of baby’s life brings me incredible joy! My baby photography studio is located in Santee.

Sophie will be providing some essential safety tips to consider when selecting a newborn photographer!


FIT4MOM San Diego {Fitness Safety}

FIT4MOM is the nation’s leading prenatal and postnatal fitness program, providing fitness classes and a network of moms to support every stage of motherhood. From pregnancy, through postpartum and beyond, our fitness and wellness programs help make moms strong in body, mind, and spirit. FIT4MOM Classes and Memberships. $99 per month

hidden foods

Hidden Foods Co

Typically, delicious food doesn’t always sound healthy; and healthy food doesn’t always taste great. However, in our kitchen, we don’t sacrifice one for the other. We teach our kids to appreciate good food with great flavors while receiving all the health benefits of whole, value based nutrients.  We’re here to help you do the same.

Strong hold

Stronghold Jiu-Jitsu {Practical Bullying Prevention & Self Defense Techniques for Children & Parents}

 The Stronghold is a family-owned Jiu Jitsu + Self-Defense Academy in beautiful Point Loma/Ocean Beach, celebrating 16 years in San Diego! They will be offering ongoing Self-Defense Demos where we will be teaching how to break wrist grips and how to escape holds. These techniques are simple enough for a 3-year-old to try! They will also share Practical Bullying Prevention Methods.

They offer high-quality Jiu Jitsu, Self-Defense and Fitness instruction in a family-friendly environment.

San Diego Divorce Mediation & Family Law

Scott Levin, Chief Peacekeeper™ is a family law attorney, Certified Divorce Financial Analyst and founding partner at San Diego Divorce Mediation and Family Law.

It is his mission that through neutral, professional and competent mediation services, we are committed to helping parties resolve their disputes. By creating a controlled, safe and respectful environment, he aims to enable parties to craft tailored agreements to resolve their disputes as quickly and dignifiedly as possible.


Brain Balance of Greater San Diego 

The Brain Balance Program® is an evidence-based, drug-free brain based program designed to improve focus, cognition, performance, regulation, anxiety, confidence, and more. Our personalized program incorporates proven cognitive, behavioral, and nutrition methods—an integrated approach that is literally redefining what’s possible for kids, teens, and adults.

Born to Rock Jewelry 

Taissa is a jewelry engineer and designer. She has been designing jewelry since 2002 for jewelry brands in Brazil, Italy, and the United States. Alexandre is a passionate athlete that loves all kinds of sports and outdoor activities.

In January 2018, when they were about to have their first and only baby boy, Taissa decided to open an online store to start selling all the amazing designs she had created, as well as her own signature collections. That allowed her to work from home to take care of their son while Alexandre was taking care of their other business.

True Planning With Ash

I help women gain control of their finances and help them build the lives they want to live. As a new or expecting mom, I help you become the best version of yourself financially so. you can provide a solid monetary foundation and help create a path for your new family to insure their financial success as well.

Your Nail Gal Dorothy: Color Street

Moms are always so busy caring for everyone else but we need self-care to be able to give to others. Busy moms don’t have to worry about fitting in their salon appointments anymore. With Color Street dry nail polish, moms can have their salon-quality mani and pedi on their own time and at a fraction of the cost. Also, Color Street‘s nail care will keep nails healthy and nourished. We moms also want to make sure we are using clean, safe cosmetics with high-quality ingredients for our health and for the health of our babies.

Color Street has you covered with high quality, clean cosmetics that will wow you!

Your Nail Gal Dorothy: Color Street

Moms are always so busy caring for everyone else but we need self-care to be able to give to others. Busy moms don’t have to worry about fitting in their salon appointments anymore. With Color Street dry nail polish, moms can have their salon-quality mani and pedi on their own time and at a fraction of the cost. Also, Color Street‘s nail care will keep nails healthy and nourished. We moms also want to make sure we are using clean, safe cosmetics with high-quality ingredients for our health and for the health of our babies.

Color Street has you covered with high quality, clean cosmetics that will wow you!

Superheroes in Training: Entertainment, Food, Drink & Fun

FSD Platinum - Gold (6)

San Diego Children’s Discovery Museum {Mobile Museum}

San Diego Children’s Discovery Museum is the only hands-on educational children’s museum in North San Diego County, serving children ages 0-10 with interactive exhibits and programs focused on science, technology, reading, engineering, art, and math (STREAM).

We are SO thrilled to have them bring their mobile museum to Family Safety Day!

dj keahi

DJ Keahi

DJ Keahi is a professional DJ, Dancer, and Dance Instructor. He DJ’s for private events, at local bars/breweries/restaurants,and is the Head DJ for The Edge Dance Event and YESSS Dance Convention. We are excited to have him as our DJ & Emcee for Family Safety Day!

captain marvel and Spiderman

The Storybook Character Company {Big-Screen Superheroes}

Thank you to The Storybook Character Company we will have a special appearance by the Captain Marvel and Spiderman! They provide the highest quality character entertainment in San Diego and Southern California and are available for entertainment at events any and every kind.

Janie’s BBQ Sauce 

Discover the irresistible blend of sweetness and stickiness that sets Janie’s BBQ Sauce apart. Made by a local San Diego family with a whole lot of love, it’s a flavor sensation like no other. Try their Original or Habanero 🌶  varieties in 16oz or 32oz bottles, and take your grilling, marinating, and dipping to the next level.

FSD - Table - Non profit (19)

Sky Party Events {Event Decor}

Hello, I am so happy you dropped by and are taking some time browsing my website. My name is Carolina and I decided to start own business doing what I love. I’ve always love crafting, decorating, and photography. Once I had my daughter Nicole Sky she inspires me on being more creative taking themed pictures and also decorating parties for her that will create memories that will last a lifetime. As a party coordinator, my ultimate goal is to bring your ideas to life. I would love the opportunity to serve you during your next special event. Please contact us.

Sweet Silver Lining

We are a local home baking business specializing in cake bites; tasty cake mixed with frosting, rolled in chocolate and coated with cookie crumbs. Our cake bites make a great, no mess, hand held sweet addition to parties or any day you want to have a ‘guilt free’ snack. Loved by all ages and toddler approved.

!MPROV Booze-Free Cocktails

Moms rejoice! Meet !MPROV Booze-Free Cocktails, the non-alcoholic canned cocktail for your 9-month journey and beyond. Our full-flavored cocktails are designed to offer you an experience as close as possible to the traditional cocktails that you love. Whether you’re craving a pregnancy Paloma or a get this baby out of me Gin & Tonic we’ve got all your favorite cocktails locked and loaded so you can enjoy no matter your season of life.


Suja Juice

Enjoy some Organic cold pressed juices and functional shots at the Suja Organic table. Their delicious blends are made with daily wellness & essential nutrition in mind! We thoughtfully combine organic fruits, veggies, and functional ingredients into tasty, convenient juices, shots, and wellness powders that empower you to take charge of you!

So Cal Shave Ice & Coffee

One of a kind authentic shave ice. Located in San Diego,California. Family owned and operated. Book us for your next party, special event or wedding. Family owned and operated by Jynneva and Jason Crook

San Diego Gymnastics

San Diego Gymnastics inspires a mission of movement and safe gymnastics progressions. We inspire the sport for all levels with Safety a the core of our mission!

kids playing

San Diego Little Wonders
{Sensory Play Zone}

San Diego Little Wonders is led by two mamas, one is a Speech and Language Pathologist and the other is a Board Certified Behavior Analyst. We create child-led sensory play and messy art environments with an emphasis on speech development. We offer small group classes, pop-up events, private parties and birthday parties. Come and explore and play with us!


Face Painting By Vee {Entertainment Partner} 

Veronica is a San Diego native and mother of other of two.She enjoys crafting, designing, hosting and planning parties. Becoming a Mom and in combination with her creative talents led her to Face Painting.  As your Face Painter, her goal to is to bring joy and sparkle to your event! She is available to book for parties of all kinds!

Magic Jump Rentals {Entertainment Partner}

Magic Jump Rentals offers a large variety of jumpers, bouncers, combos, water slides, obstacle courses, slides, interactive inflatables, mechanical rides, rock walls, zip lines, euro bungees, photo booths, movie screens, carnival games, concession machines, and more! Magic Jump Rentals provides an easy and convenient method for online rental, all it takes is 3 easy steps to rent from us. Magic Jump Rentals thrives on its excellent customer service and timeliness so customers can enjoy their party without having to worry about their order.


(3) The Stronghold Ladies 45-Minute Self-Defense Workshops ($150 value each, up to 10 participants)

The Stronghold is family-owned and operated in the heart of Point Loma/Ocean Beach and has been serving the San Diego community since 2007. We strive to offer high-quality Jiu Jitsu, Self-Defense and Fitness instruction in a family-friendly environment.

Dynasty Dance CoFREE Month of Dance Classes at Dynasty Dance Co. ($75 Value)

Dynasty Dance Co. provides a nurturing & fun learning environment for dancers to grow 💫

Family Four Pack of Tickets to San Diego Children’s Discovery Museum ($40 Value)

San Diego Children’s Discovery Museum (SDCDM) is a nonprofit 501(c)(3) organization providing hands-on educational exhibits and programs focusing on science, art, and world cultures for over 100,000 visitors including children, families and school groups annually.

triton charters yachtTriton Charters Harbor Sunset Cruise for Two ($110 Value)

Take our 2.5 hour San Diego Bay Cruise! Splash by all the major monuments in San Diego Bay on our gorgeous catamaran yacht!

ResQ Disc with Protective Quick Release ResQ Bag ($150 Value)

The ultimate emergency throwable water device

powerful and influential icons, from inspiring celebs and fashion designers to top-notch CEOs

OOLY Let’s Get Crafting Raffle Basket ($100 Value)

This OOLY craft-astic basket valued at $100 has been carefully curated to provide you with hours upon hours of awesome art-making. Featuring OOLY best-selling products such as Switch-eroos Color Changing Markers, Rainbow Sparkle Glitter Markers, Smooth Stix Water Color Gel Crayons, Chunkies Paint Sticks, 2 of A Kind Colored Pencils, Tattoo-Palooza Temporary Tattoos, Dressed To Impress Scented Stickers, and two Sketch pads.
OOLY is a whimsical and colorful arts, crafts and school supply brand designed for kids, adults and everyone in between. OOLY sparks imagination and inspires you to CREATE YOUR HAPPY and express yourself to the world. OOLY is a woman-owned, San Diego-based company that launched in 2005. Learn more at ooly.com.

(2) JrTrack™ 2 SE Kids Smart Watch ($99 Value)

The award-winning, all-in-one safe kids smart watch with calling, GPS tracking, messaging, parent-approved contacts, and more. It’s the simple, worry-free way to keep your kids safe & connected. Cosmo is passionate about building a new generation of tools that bring families closer together – because we believe that kids & parents deserve better. It’s about much more than technology.

Date Box Club (1) DateBox Club Box ($40 Value)

With a monthly date night, you and your partner will open up new connections and deepen your relationship. We make it easy to save money AND enjoy quality time without any planning. Like magic, your perfect date night arrives.

book cover
Author-signed Social-Emotional Children’s Book Set “The Not-So-Friendly Friend — How to Set Boundaries for Healthy Friendships” & “Fear Not” Book written by Christina Furnival ($40 Value)

The Not-So-Friendly Friend  helps children identify the right steps to seeking help and setting limits! Fear Not! is a must-have children’s book about to help your children tackle their fears and anxieties.

Specialty facial with Neskin Beauty, 45 mins ($125 Value)

story pirates flyerFamily Four Pack of Tickets to see Story Pirates: The Amazing Adventure Tour at The Magnolia on October 7th ($120 Value)

Get ready for Story Pirates: The Amazing Adventure Tour, featuring fan-favorite songs from the multi-award winning The Story Pirates Podcast and improvised sketch comedy based on ideas from kids in the audience. 

ZumiVet House Call Initial Exam ($200 Value)

ZumiVet brings expert veterinary care to your pets in the place they are most comfortable— your home. Enjoy a FREE initial pet exam (must be within service area).

True Planning With Ash 90-Minute Financial Deep Dive ($300 Value)

Winner will receive a free 90 minute deep dive into their financial picture and receive tips on how to get more organized and steps they can use that will get them towards their goals faster


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